Search
Recommended Products
meble dla dzieci
suknie ślubne warszawa
suknie ślubne
grajku
konplan produkuje hale namiotowe na każdy wymiar
karma dla psów
prawo jazdy warszawa
kredyty dla firm
author o
100 lat tradycji kawa kwintesencja smaku
gry logiczne
Najtanszy Mutant Mass
from sea to shining sea
Tanie mieszkania warszawa . Zapraszamy
oferty pracy praca ogłoszenia
Related Links


 

 

Informative Articles

Ecommerce solutions for small business owners
You are running a small business. Or You may have a web site but has not been generating a good income. Or You may have a web site, which is generating a good income, but you want to increase your income. Or You do not have a web site, but thinking...

Ecommerce Web Hosting: All you need to know
Gone are the days when the Internet was only for the geek labs and university libraries. With the emergence of accessible connectivity and affordable technology, ecommerce and online business are not futuristic concepts. Websites like Amazon and...

Integrating Microsoft Great Plains Accounting/ERP: RMS, CRM, eCommerce, Lotus Domino – overview
Microsoft Business Solutions Great Plains has substantial market share among horizontal and vertical clientele in the USA, Canada (including French version for Quebec/Montreal), UK, Australia, New Zealand, Spanish speaking Latin and Central...

Outsourcing Your Ecommerce Order Fulfillment
When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it’s time to begin outsourcing your order fulfillment. Although all order fulfillment centers offer the same basic services, their...

Web Ecommerce: Where To Begin?
In web ecommerce, you are going to find a wealth of information about what it is and what it can do for you within minutes of looking on the web. The problem with this is, it is hard to sort out the good from the bad and the worthless from...

 
Ask Mr. D - ECommerce Sales

Dear Mr. D,

After spending about a year as an
affiliate for other companies, I have
come up with my own product.

My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.

My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.

Signed,

No Sales

____________________

Dear No Sales,

There is an old adage in sales, don't
sell the steak - sell the sizzle.

Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the


The Authors Who Made My 'Day To Day'
As a correspondent for <em>Day to Day</em>, Karen Grigsby Bates often reported on books and their writers. She offers an essay musing on her time with the show, including some of her best moments with brilliant authors. Karen Grigsby Bates

A Hip-Hop Farewell
If <em>Day To Day</em> were a rap star, how would it say goodbye? "Peace out?" "I'm ghost?" "Let's shake the spot?" A quick look at bidding farewell with hip hop slang. Christopher Johnson


sizzle.

People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.

You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.

You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.

I wish you the best.

Signed,

Mr. D

About the Author

Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com